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Strategic market management 10th edition 9781118582862. He has published more than 100 articles and 18 books on the theory and practice of marketingincluding eight on. On this page you find summaries, notes, study guides and many more for the study book strategic market management, written by david a. Every textbook comes with a 21day any reason guarantee. Strategic market management 11th edition rent 9781119392224. Aaker walks them through the strategic challenges created by the dynamic nature of todays.
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